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What is SAP CRM (Customer Relationship Management)?


SAP Customer Relationship Management (SAP CRM) is a part of the SAP Business Suite containing a central CRM (Customer Relationship Management) server that can be used to access the system via multiple channels. The CRM (Customer Relationship management) server can also connect to other systems. The SAP CRM application can be connected and fully-integrated in the following ways: The SAP CRM (Customer Relationship management) System as a central CRM (Customer Relationship management) server with its application components. The   SAP ERP Central Component (SAP ECC) as a back-end system with the tried and tested ERP functions.


SAP CRM (Customer Relationship Management) Training Course Details:



SAP  CRM (Customer Relationship Management) Training

SAP CRM (Customer Relationship management) Course Training Institute Batch /Timing

Flexible batch timings according to your time convenient.

SAP CRM (Customer Relationship management) Course Training Week day batches

Three days in a week (2 hours X 3)

SAP CRM (Customer Relationship management) Course Training weekend batches(Class Room)

Saturday or Sunday 3 hours per day.

Mode of  CRM (Customer Relationship management) Training

SAP CRM (Customer Relationship management) Classroom Training .

SAP CRM (Customer Relationship management) Study Material

        Soft copy of CRM (Customer Relationship management) Training material will be provided.

LAB for SAP CRM (Customer Relationship management) Class Room Training

24/7 lab facility in the institute.

SAP CRM (Customer Relationship management) Trainers’ profile

Real time consultant with 10+ years of experience on SAP CRM (Customer Relationship management) platform, Worked with various MNCs on implementation projects, very good experience in giving Training with real time examples and job oriented training.

SAP CRM (Customer Relationship management)Demo session

We work all 7 days a week; you can walk-in to our office to interact with the CRM trainer to understand.

SAP CRM (Customer Relation management) Training Certificate

Course Completion Certificate will be awarded from our Institution.

Fees Payment Mode for SAP CRM (Customer Relationship management)Training

Fees can be paid by Cash, Cheque or Online Transfer.


Placement Assistance will be provided in companies across India.

Contact for PM CRM (Customer Relationship management) Course details

Phone:+91 8697589772 /+91 8697779104



SAP CRM Course Content


Introduction to ERP

Overview on SAP Modules and CRM Sub-Modules

Architecture of SAP-CRM

ASAP Methodology and Implementation Road-Map


Overview of Accounts and Business Partners

Account Classification Options and Account Hierarchies

Data Exchange with the SAP ERP Systems



Create/Change Org Structure for Sales/Service/Marketing Scenarios

Organizational Data Determination



Basic Features of the Product Master

Set Types, Attributes, Categories and Hierarchies



Partner Determination Procedure

Text Determination Procedure

Action Profile

Date Profile

Status Profile

CRM Pricing

Activity Management



Overview of Marketing Management in SAP  CRM

Marketing Planning and Campaign Management

Segmentation of Business Partners

Communication Methods, Mail Forms and Conditions (ERMS)

External List Management

Special Functions and Features in Campaign management

Lead Generation and Qualification

Survey Management

Product Proposal


Overview of CRM TPM

Integration with CRM, R/3, APO and BI


Master Data Setup for TPM Scenario

Trade Promotions

Trade Spend Maintenance

Standard Condition Generation

Condition Technique

Condition Maintenance Group

Funds Management 


Condition Technique

Pricing for Discounts

Campaign Determination 

Planning Profile Group Integration with BPS Layouts

Key Figure Planning – Baseline/Uplift

TPM Reports Integration with BI System



Introduction to CRM Middleware

SAP CRM Middleware Architecture

Connecting on SAP Back-End system (e.g. R/3 System) to an SAP-CRM System

Sites, Subscriptions & Publication Management



Error Handling Procedure



Overview of Sales Process including Transactions Item Categories

Opportunity Management and Sales Methodology

Copy Control

Quotation Management

Order Management

Special Functions in Quotation Management and Order Management

Item Categories Management

Territory Management

Contract Management

Pipeline Performance Management



Overview of Service Process

Installed Base Management and Objects

Service Agreement and Service Contracts

Complaints and Returns Management

Service  Order Management

Warranty Management

Case Management

In-House Repair

Service Plans



Overview and Evolution of WEB-UI

UI Concepts

PFCG Roles

Business Roles

Navigation Bar Profile

Technical Profile

Role Configuration Key

Layout Profile


EEWB – Adding new Fields of WEB-UI

Transaction Launcher

Skin Configuration


IC-WEB CLIENT (Customer Interaction Center)

Overview of IC-WEB Client

Account Identification

Customizing IC-WEB Client Profiles

Agent Inbox

E-Mail Response Management System (ERMS) and Order Routing with Rule Modeler